Communication Sciences

Advertising and Marketing

Gender and Media Representation

Women's Studies

Gender Studies

Beauty Culture Studies

Body and Society Studies

Media Social Responsibility

Diversity and Inclusion

Gender Equality

Media Studies

Advertising Ethics

Social Media

Gender stereotypes

Beauty Standards

Beauty Pressure

Feminisms

Intersectionality

Decolonial Studies

Media and Culture

Hadassa Oliveira is a Social Researcher and Ph.D. in Communication Sciences by ISCTE-IUL, whose work explores the ways media, advertising, and digital culture shape perceptions, identities, and processes of social change. She is currently an Integrated Researcher at LIACOM-ESCS, an Associated Researcher at CIES-ISCTE, and a Guest Researcher in the Portuguese team of the FAMA EU Project at CIES-ISCTE.She is a certified trainer accredited by IEFP (CCP, Portugal) and holds an additional certification in Buffer – Social Media Platform Management from Edutin Academy. Her research interests include gender representation, beauty culture, diversity and inclusion, media literacy, migration, and the social responsibility of communication.Throughout her career, she has participated in international research initiatives, including the FAMA EU Project -Empowering informed citizens, the Global Media Monitoring Project - GMMP 2025 and the European Election Monitoring Center - EEMC 2024. Her work has been published in peer-reviewed journals such as the Journal of Media ... [more info]