Denise Henriques
Research Fields
Public Policy; Country Image/Brand; PlaceBrand (Territories: Regional and Local); Portugal Country Brand; European Union Image/Brand; Communication; International Relations
CV
Denise
Henriques
holds
a
PhD
and
a
Master's
degree
in
Public
Policy
from
ISCTE-IUL,
and
a
degree
in
Social
and
Cultural
Communication
from
the
Catholic
University
of
Portugal.
She
is
a
Researcher
at
ICNOVA
/
New
University
of
Lisbon
and
CIES-IUL
/
ISCTE-IUL.
Specialist
in
Country,
Region
and
City
Brand
Policies,
relating
these
Brands
to
Companies
and
the
Global,
Digital
and
Sustainable
Socio-economic
Development.
In
this
context,
she
has
been
coordinating
several
projects,
lecturing,
publishing
articles
in
scientific
publications
and
specialized
journals
and
she
is
a
regular
speaker
at
international
conferences.
She
is
the
author
of
the
book
Marca
Portugal:
Políticas
e
Atores,
adapted
from
her
PhD
thesis
and
published
by
ISCTE-IUL,
with
the
support
of
IAPMEI-
Agency
for
Competitiveness
and
Innovation
of
Portugal.
She
developed,
along
with
AICEP-Agency
for
Investment
and
Foreign
Trade
of
Portugal,
the
Strategy
of
Portugal
Country
Brand.
She
was
invited
by
the
United
Nations
Development
... [more info]
Educational Qualifications
Recent Publications
Comunications
External links
