Denise Henriques
Research Fields
Public Policy; Country Image/Brand; PlaceBrand (Territories: Regional and Local); Portugal Country Brand; European Union Image/Brand; Communication; International Relations
CV
Denise
Henriques
has
a
PhD
and
Master's
degree
in
Public
Policies
from
ISCTE-IUL
and
a
degree
in
Social
and
Cultural
Communication
from
the
Catholic
University
of
Portugal.
She
is
an
expert
in
Country
Brand
Policies,
(Inter)Regions,
and
Cities,
relating
these
Place
Brands
to
Companies
and
Global,
Digital,
and
Sustainable
Socioeconomic
Development.She
is
a
researcher
at
CIES-IUL/ISCTE-IUL
and
ICNOVA/New
University
of
Lisbon,
dedicating
herself
to
teaching,
research,
scientific
consulting,
reviewing
and
publishing
articles
in
scientific
and
specialized
journals,
and
she
is
also
a
regular
speaker
at
international
conferences.She
developed,
along
with
AICEP
-
Agency
for
Investment
and
Foreign
Trade
of
Portugal,
the
Strategic
Plan
for
Portugal
Brand.
She
was
invited
by
the
United
Nations
Development
Program
(UNDP),
the
European
Union
Representation,
and
the
Government
of
Guinea-Bissau
to
join
the
advisory
board
aimed
at
developing
the
Guinea-Bissau
Digital
and
Tourism
Strategy.She
coordinates
the
Applied
Online
Postgraduate
Program
in
Placebrand
and
Placemarketing
from
... [more info]
Educational Qualifications
Recent Publications
Comunications
External links
