Denise Henriques
Research Fields
Public Policy; Country Image/Brand; PlaceBrand (Territories: Regional and Local); Portugal Country Brand; European Union Image/Brand; Communication; International Relations
CV
Denise
Henriques
has
a
doctorate
and
master's
degree
in
Public
Policy,
from
ISCTE-IUL,
and
a
degree
in
Social
and
Cultural
Communication,
from
the
Universidade
Católica
Portuguesa.
She
is
a
specialist
in
Country,
Region
and
City
Brands
and
Policies,
relating
these
Place
Brands
with
Companies
and
the
Global,
Digital
and
Sustainable
Socioeconomic
Development.
She
is
a
Researcher
at
ICNOVA/Universidade
Nova
de
Lisboa
and
CIES-IUL/ISCTE-IUL,
dedicating
herself
to
teaching,
research
and
scientific
consultancy,
projects (coordination),
articles
publication
and
scientific
edition/review
in
scientific
and
specialized
journals,
and
she
is
also
a
regular
speaker
at
internacional
conferences.
She
is
the
author
of
the
book
Marca
Portugal:
Políticas
e
Atores,
adapted
from
her
doctoral
thesis,
and
published
by
ISCTE-IUL,
with
the
support
of
IAPMEI-
Agency
for
Competitiveness
and
Innovation
of
Portugal.
She
prepared,
along
with
AICEP-Agency
for
Investment
and
Foreign
Trade
of
Portugal,
the
Strategic
Plan
for
Portugal
Country
Brand.
She
was
invited
by
the
United
... [more info]
Educational Qualifications
Recent Publications
Comunications
External links
